Let’s take a step back. Web 1.0 is an internet experience that is strictly meant for consumption. Interaction with and modification of content is not possible. Websites like those provided by corporations are a good example. Browsing Lowe’s website only allows you to view the available products, not to add any new products. “You can look but not touch”. Web 2.0, however, is much different. The content and modification of content is now in the hands of those consuming the information. Things like wikis, blogs, and other interactive types of information media are good examples. This allows the consumer control over some of what is being presented. You can add comments, attempt to correct previous statements that are misleading or incorrect, have discussions, etc.